CHALLENGE

Covid-19 pandemic that struck Indonesia in 2020 has changed into a multidimensional crisis. The multidimensional nature of the current crisis means that it affects all of the national sectors, including the economy. The tourism sector, as one of the economic and Micro Small and Medium Enterprises (MSMEs) drivers in Indonesia, is also affected by the crisis.

INITIATIVE

The 'Bangga Buatan Indonesia' (BBI) National Movement is a program of the Government of Indonesia that aims to facilitate the development of digital-based MSME ecosystems so they can be more advanced.

IMPACT

In 2020, the 'Bangga Buatan Indonesia' (BBI) National Campaign has invited more than 3.8 million creative actors and MSMEs onboarding to e-commerce platform.