Guidelines on Destination Management

Netherlands
Guidelines on Destination Management
Contributing to quality of life for residents and visitors
CHALLENGE

Netherlands aims to work towards a conscious destination where tourism has a positive impact in economy, local communities and local environment through destination management.

INITIATIVE

‘The 7 steps of effective destination management’ is a guideline that works towards integral customization, perfectly tailored to local dynamics. Destination management refers to all efforts, which in conjunction with each other, are aimed at maximizing the positive impact of the hospitality domain for a city or region.

IMPACT

The positive impact consists of social, environmental and economic value. Destination management contributes to quality of life for residents, optimization of visitor experiences and a future-proof sector for entrepreneurs and employees.

Source: G20 members and guest countries survey for the preparation of the Goa Roadmap for Tourism as a vehicle for achieveing the SDGs (2023)