Indicators for Sustainable Tourism

Japan
Indicators for Sustainable Tourism
Promoting indicator-based destination management
CHALLENGE

Japan aims to achieve sustainable tourism destination management tailored to the conditions of each local community.

INITIATIVE

Japan Tourism Agency developed the “Japan Sustainable Tourism Standard for Destinations (JSTS-D)”, which indicators promote sustainable tourism tailored to the conditions of Japan and promotes the implementation of JSTS-D in local communities through providing opportunities of training and dispatching advisors. A reference is made in the “Tourism Nation Promotion Basic Plan” approved in March 2023 of increasing the number of local communities working toward sustainable tourism.

IMPACT

0

Source: G20 members and guest countries survey for the preparation of the Goa Roadmap for Tourism as a vehicle for achieveing the SDGs (2023)