Smart Destination Initiative

Spain
Smart Destination Initiative
Developing a holistic vision for the integration of technology in tourism
CHALLENGE

Spain aims to position itself as a tourist country that uses digitalization to improve tourist experiences and offer services with integrated value at the destination.

INITIATIVE

The Smart Tourist Destinations Network, launched by the Secretariat of State for Tourism, aims to be the driving force in promoting and encouraging the digital transformation of Spain’s tourism areas and destinations. The aim is to stimulate the sustainable development of tourism and ensure tourist satisfaction as well as improving living conditions for local populations.

IMPACT

One of the main features of the initiative is the progress through collaboration. Today the Smart Tourist Destinations Network has 618 members. Of these, 437 are destinations, 87 institutions, 91 companies and 3 are observers.

Source: G20 members and guest countries survey for the preparation of the Goa Roadmap for Tourism as a vehicle for achieveing the SDGs (2023)